Focus groupsand facilitation
Focus groups are structured, directed and expressive where people freely speak out their opinion on a given topic, conducted by a trained moderator.
Comparing to quantitative surveys, focus groups are typically spoken, open-ended, relatively broad, and qualitative. They are deep, have more nuance and variety and give the moderator the opportunity to observe nonverbal communications. Therefore, focus groups can get closer to people’s real feelings and thoughts.
To meet our moderators, contact us.